Category Archives: Marketing

How to attract new customers with postcards and a list

Postcards are fast regaining popularity as one of the most effective ways to market to clients. This is because postcards get attention and more people are responding to offers that they receive through them. This is mainly because a lot of people read postcards when they get them, given that the postcards do not come in envelopes and they can be read at a glance. By coming up with a great postcard campaign and mailing it to the right list of people, you can generate a lot of leads for your business. Here are some ways in which using a postcard with an offer and a mailing list can get you an increased response rate from your marketing campaigns.

Cool postcard ideas

Including an offer in your postcard will prompt your audience to respond fast to your messages. This is because they know that they will get something in return if they reply. This will cause a lot of people to take action immediately instead of deferring their response to another time, which may result in them forgetting to respond at all. Some special offers to include are a special bonus or a discount that is limited to a certain time period.

You have to show your customers what action they need to take in order to get the offer you promised them. Do not assume that they know what to do. This means that you should include a call to action message in the cards. For instance, you can tell your customers to call you, visit your store, email you or go to your website. Letting your audience know what to do next in case they are interested in your offer will help them to respond appropriately and not get confused about what to do.

Sending your postcards to the right people is essential if you want to get  a response. Only send information to people who are interested in your offer. This will increase the likelihood of getting a response. Purchase a mailing list of prospects from a reputable list broker. %LINK3% A good list includes a contact list of real people and not generic mailing addresses. The details of the prospects should have been narrowed down, so as to enable you to target the right people. For instance, the list should have details of which state or town the recipients reside in, their interests, work places and job titles.

Always test your marketing postcards to see which techniques work best. Use different types and designs of postcards, send mails on different days of the week, include different types of messages and test whatever else you think might work with the group of people you are targeting and see which postcards have higher response rates than others. Once you find which combination of techniques work best, use this to your advantage. Since postcards are a cheaper way to market,  you will have a lot of room to experiment and find what works.

Video and Getting Leads

Are you using youtube to get leads?

So many times when I speak with entrepreneurs, they always ask how they can get more traffic and leads.

Have you tried videos on youtube? Most of them say no, or yeah but that didn’t work.

Youtube has billions of views a day and it is easier than ever to get your video to rank high and get people to watch it.

The problem is that most videos are bad and are too long or too boring. The best videos are the ones that engage the watcher within the first 10 seconds, and then hold their attention to the end of the video.

So how do we hold their attention?

The easiest and most effective way to keep their attention, is to work on the editing of your video.

Of course the content of the video has to be decent, but sometimes just having a static camera that doesn’t move can be boring.

It’s really easy to change to energy of the video by adding some quick cuts and fast moving cuts to other elements to keep the brain excited and engaged without wanting to move on to another video.

Start with asking a question at the beginning of the video. Then show some examples of pictures or shots that relate to what the question was about.

What is the best way to market your business online?

These days, there are so many options when it comes to marketing your business.

You have many options to choose form, that choosing which one to go with can be very frustrating.

There is google adwords , or PPC, and banner advertising, buying email lists, and youtube video marketing – just to name a few.

While these online advertising methods do work very well, often times they are very expensive. If you don’t know what you’re doing, then you can wind up spending a fortune very quickly.

We always recommend starting off really small with a portion of your overall ad budget. Then track to see what is working and then scale up from there.

Direct mail and Postcards

Many businesses forget that the old school way of marketing – direct mail and postcards – still works really good at getting leads and new customers.

Again, you have to also track your direct mail campaigns and see which ones are converting, and then scale up those.

This way of marketing your business still works really good and most businesses are surprised at the response they get.

Youtube video marketing

Many businesses completely miss the boat on video marketing and how successful videos can be.

If done right, videos can engage your prospect in a way that is much better than an ad or postcard. Because you can do many different things on video, and get your point across really quick, that video offers greater ROI.