These days, there are so many options when it comes to marketing your business.
You have many options to choose form, that choosing which one to go with can be very frustrating.
There is google adwords , or PPC, and banner advertising, buying email lists, and youtube video marketing – just to name a few.
While these online advertising methods do work very well, often times they are very expensive. If you don’t know what you’re doing, then you can wind up spending a fortune very quickly.
We always recommend starting off really small with a portion of your overall ad budget. Then track to see what is working and then scale up from there.
Direct mail and Postcards
Many businesses forget that the old school way of marketing – direct mail and postcards – still works really good at getting leads and new customers.
Again, you have to also track your direct mail campaigns and see which ones are converting, and then scale up those.
This way of marketing your business still works really good and most businesses are surprised at the response they get.
Youtube video marketing
Many businesses completely miss the boat on video marketing and how successful videos can be.
If done right, videos can engage your prospect in a way that is much better than an ad or postcard. Because you can do many different things on video, and get your point across really quick, that video offers greater ROI.